# Popsight

> Popsight is an AI visibility analytics desktop app for macOS and Windows. It measures how often ChatGPT, Claude, Gemini, and Perplexity mention or recommend a brand compared to competitors, using statistical confidence intervals.

Popsight runs locally on the user's machine. It connects directly to AI provider APIs (OpenAI, Anthropic, Google, Perplexity) using the user's own API keys. No data passes through Popsight servers. All responses are stored in a local database the user owns.

## How It Works

Popsight sends consistent prompts to multiple AI providers and analyzes the responses with statistical rigor. It calculates 95% Wilson Score confidence intervals so users can distinguish statistically significant changes in mention rates from random variation. Each metric includes a validity indicator (robust, adequate, or minimal). As few as 30 responses per prompt produce actionable results.

## Key Capabilities

- Track brand mention rates across ChatGPT, Claude, Gemini, and Perplexity
- Compare your brand's AI visibility against competitors
- See which brands each AI provider recommends for a given category
- Measure variability in AI responses over time with confidence intervals
- Full audit trail: every AI response is stored and reviewable
- Cost transparency: estimated cost shown before each run, budget caps enforced

## Pricing

Popsight is sold as a single annual subscription (approximately EUR 149 per year including tax). A 14-day free trial is available with no credit card required. 30-day money-back guarantee on the first payment.

AI provider API fees are separate and paid directly to providers at their published rates with no markup. A typical analysis costs $0.50-$2 depending on the model chosen.

## Technical Details

- Desktop application for macOS and Windows
- All data stored locally in a user-owned database
- Direct API connections to AI providers (no proxy, no middleman)
- Users bring their own API keys from OpenAI, Anthropic, Google, or Perplexity
- One provider is enough to start; most users begin with OpenAI
- Expired licenses switch to read-only mode; data is never deleted or locked

## Company

Popsight is made by Dharma Digital UG (haftungsbeschrankt), based in Cologne, Germany.

## Pages

- [Homepage](https://popsight.ai/): Product overview, features, pricing, and download
- [Privacy Policy](https://popsight.ai/privacy): How data is handled
- [Terms of Service](https://popsight.ai/terms): License and usage terms
- [Refund Policy](https://popsight.ai/refund-policy): 30-day money-back guarantee details
- [Contact](https://popsight.ai/contact): Get in touch
- [Imprint](https://popsight.ai/imprint): Legal entity information (Impressum)
- [Accessibility](https://popsight.ai/accessibility): Accessibility statement